Georgina has more than fifteen years' experience writing and editing for web, print and voice. With a background in marketing and a passion for words, the time Georgina spent with companies like Sausage Software and sitepoint.com cemented her lasting interest in the media, persuasion, and communications culture.
Georgina's articles
Georgina Laidlaw explains why content is a vital part of user experience, and suggests looking at content in a different way — looking at content as UX, rather than as something for filling spaces.
The web is stitched together with words, but often we don't consider words part of the UX. Georgina wants to know why there aren't more writers in UX.
Georgina discusses the viral "Introducing Carrot" video and how you can learn to make your own product video as effective as possible.
You can learn a lot from data, but it's hard to measure happiness. Georgina looks at how user interviews can help you understand the hearts of your users.
Forget crystal balls, mind-reading and second guessing your users. Georgina walks you through the subtleties of surveying your user base.
How do you know how your users are using your content? Georgina walks you through some of the hippest click tracking apps and heatmappers.
What if your content was broken, but you didn't know? Georgina looks at content research methods and how you can make your content work better.
When it comes to writing on the web, there's so much more than blogging or copywriting. Georgina Laidlaw suggests 5 new, fun ways to make money with words.
Whether about finding work, starting up a blog, or marketing themselves — new web writers aren't short of questions. Georgina Laidlaw has answers.
Release notes, properly created, can improve customer retention communications without you having to more work, Georgina Laidlaw says.
Help docs is often the last thing you design -- which often makes it an after thought. Georgina wants to change the way your work.
Georgina Laidlaw outlines how you can plan and create product support pages that actually help your users and enhance your product.
Lists are an important element of the web but how do you keep them readable as they grow over time? G has done some testing and has a few ideas for you.
Sometimes our copywriting drifts into using a voice that isn't really our own. Georgina's 3 second test lets you catch those clunky moments easily.
If we want our interfaces to talk to users, should we whisper encouragement or bark instructions? Georgina looks at how bad grammar makes bad UX.
Web standards has been a big topic in the web world for a long time, but is it all just lip service in the real world? Georgina takes a closer look.
Mark Boulton proposed Sparkicons as richer way to link content. But is it all good news? Georgina serves up some hearty food for thought.
Read Writers and Wireframes and learn with SitePoint. Our web development and design tutorials, courses, and books will teach you HTML, CSS, JavaScript, PHP, Python, and more.
Read Web Standards for Writers and learn with SitePoint. Our web development and design tutorials, courses, and books will teach you HTML, CSS, JavaScript, PHP, Python, and more.
This article is about tips how to make your video reach more people, by the author Georgina Laidlaw.
In this article are Georgina Laidlaw tips how can you show people your product using text, and what to show and tell with text.
Read How to Show Your Product, Rather than Tell It and learn with SitePoint. Our web development and design tutorials, courses, and books will teach you HTML, CSS, JavaScript, PHP, Python, and more.
Read 5 Steps to More Scannable Lists and learn with SitePoint. Our web development and design tutorials, courses, and books will teach you HTML, CSS, JavaScript, PHP, Python, and more.
Read What Are We Saying?! Reviewing Content in Context and learn with SitePoint. Our web development and design tutorials, courses, and books will teach you HTML, CSS, JavaScript, PHP, Python, and more.
Read Generic, Cliched Messaging ... and How to Avoid It and learn with SitePoint. Our web development and design tutorials, courses, and books will teach you HTML, CSS, JavaScript, PHP, Python, and more.
Read Make a Good Video Script Great in 5 Steps and learn with SitePoint. Our web development and design tutorials, courses, and books will teach you HTML, CSS, JavaScript, PHP, Python, and more.
Read Formal or Casual? Getting the Language Right and learn with SitePoint. Our web development and design tutorials, courses, and books will teach you HTML, CSS, JavaScript, PHP, Python, and more.
Read Link Text: Best Practices for Desktop and Mobile and learn with SitePoint. Our web development and design tutorials, courses, and books will teach you HTML, CSS, JavaScript, PHP, Python, and more.
Read How the Flat UI Design Style Affects Interface Text and learn with SitePoint. Our web development and design tutorials, courses, and books will teach you HTML, CSS, JavaScript, PHP, Python, and more.
Read Make Your Text Content Mobile-Friendly and learn with SitePoint. Our web development and design tutorials, courses, and books will teach you HTML, CSS, JavaScript, PHP, Python, and more.